There was a time when phones like the Galaxy Y or Optimus L3 dominated the local budget smartphone market. These days, it’s Cherry Mobile, MyPhone, and other local players that are doing the dominating, and why not? They’re offering mid to high level specs while more established brands can only offer entry-level specs at the same price point. Just check out phones like the Cherry Mobile Blaze and MyPhone A888 Duo to see what I mean. That’s why the Lenovo A800 is so significant. Sure, it’s just another smartphone with the mid-tier specs, except that it’s expected to be priced at Php6,999. That’s no typo.
Consumer Hesitation Over Brand Reputation is Key to the Lenovo A800’s Success
While Cherry Mobile and MyPhone have had a lot of success with phones like the Flare and A898 Duo, one thing that has slowed their complete and utter domination is simply their brand reputation. They might be able to churn out low cost/high performance phones, but after sales support has typically been cruddy. Even if the phones themselves are more durable than people give them credit for, customers can sometimes wait up to two to three weeks to repair simple issues that would usually take less time to fix if it were from a service center with a more established brand.
Yes, the Lenovo A800 by itself offers nothing new or interesting. It’s a dual core 4.5 inch phone with mid-tier specs in the same price range as phones like the Flame, Blaze, A898 Duo and Starmobile Crystal that it’s competing with. However, it’s strength comes in the form of the Lenovo brand. Despite being more recognized as a mobile computing solutions provider in the form of laptops and desktops, people will still trust that name more than they will when it comes to local brands. If it’s able to bring the same level of after sales support that people have come to expect from established brands, consumer interest in the Lenovo A800 can only improve.
Lenovo Mobile’s Unique Position
While some people might expect the Lenovo A800 to usher in a new wave of low cost/high performance devices from other manufacturers, it is highly unlikely. Out of all the established mobile brands in the country, Lenovo is the one with the most success at penetrating the Chinese market where there is an abundance of such devices from local OEMs. Hopefully, the Lenovo A800 won’t be the last powerful yet truly affordable smartphone the company will release into the Philippine market. If it isn’t, expect Lenovo to make waves in the next few months.
Lenovo A800 Specifications
- 4.5 inch FWVGA (480 x 854, 218ppi) IPS touchscreen display
- Android 4.0 Ice Cream Sandwich
- 1.2GHz dual core MTK6577, Cortex A9 CPU
- PowerVR SGX531 GPU
- 4Gb ROM
- 512Mb RAM
- 5mp autofocus rear-facing camera, no flash
- GPS, with A-GPS
- WiFi b/g/n
- Bluetooth 4.0
- 2G/3G data
- 2,000mAh battery
- dual SIM, dual standby support
- Price: Php6,999
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